Case study
Marbella Real Estate Billboard
An outdoor intervention designed to command attention from a distance.
The challenge
The objective was to transfer the identity of the project onto a large outdoor surface and ensure that the intervention attracted attention even when viewed from the road. The composition needed to work within its surroundings, remain instantly recognisable and maintain a strong visual presence from a distance.
My proposal
I developed a visual proposal adapted to the dimensions of the structure and the way it would be read from the road. Clear forms, strong contrast and a recognisable image allowed the billboard to work both at close range and from a considerable distance.
The process
To ensure durability in an exposed outdoor location, I used enamel paint throughout the execution and completed the intervention with a protective varnish designed to preserve the work against weather and sunlight.
The result
The result is a large-scale intervention with clear identity and strong impact from a distance. Over time, it has become a familiar image within its surroundings and a reference point for artistic outdoor advertising in Marbella.
Testimonial
“We needed to strengthen the company’s brand by taking advantage of the billboard’s location in Marbella, the city where we operate and which is also part of our company name. Above all, we wanted to do it in a distinctive way.
We chose an artistic intervention because it felt like the most authentic and original approach, allowing us to stand apart from more traditional advertising. We trusted Curro to develop the design and bring his own vision to the project, following an exchange of ideas.
The result was a billboard unlike any other, achieving greater visibility and, importantly, a strong level of recall: people remember the image, the brand and its location.
The artist’s ability is beyond question, and his career speaks for itself. It has been an honour to benefit from his talent and a privilege to have commissioned his services. We wish him every success in the future, which we are certain lies ahead. Keep going, stay strong and keep working.”